Announcing PlanetScale: The database for developers.

Every one of us at PlanetScale is deeply unsatisfied by the current state of “modern” databases. We’ve worked at companies like YouTube, Amazon, Facebook, DigitalOcean, and GitHub, always focused on solving the same problem — database scaling.

We’ve seen the same sad pattern repeat year after year. Companies pick a stack on day 1 that optimizes for developer velocity to get that MVP out the door. After they see some success, years 3 or 4 are spent paying down immense technical debt — mostly due to that early database choice. There needs to be a better way.

PlanetScale’s technologies have been the choice of the hyperscalers for years. We’ve seen some of the largest web services in the world make Vitess their database of choice, scaling beyond imagination.

The world is full of hosted databases that don’t have much more to offer. The state of the art isn’t really that good. At PlanetScale we hold the belief that databases should have power and flexibility that make development joyful, along with the confidence that you’ll never outgrow it.

Today we are thrilled to announce PlanetScale — the database for developers.

PlanetScale is the first database designed for developer workflows, on top of the technology of the hyperscalers.

Developers want the durability, stability, and scalability of a SQL database but do not want to be constrained by managing a schema. It has been our goal to give both, not compromising on the power of your datastore but making changes feel as easy as deploying code.

Give it a try and let us know what you think. We can’t wait to scale with you.